Check out our Google Analytics Tutorial for Beginners updated for 2017 and 2018. We go through your Google Analytics WordPress Set-up so you can learn how to properly manage your website analytics. When you are searching for a Google Analytics tutorial, look no further than our video.
First, we go through how to create your Google Analytics account. You need a Google account to sign-up and then you can start creating your first property. We set-up a website property but you can also use a Mobile App if that's what you want to track. You need to enter your website URL, website category, time zone, and then select what information to share with Google. You will then get your Google Analytics Tracking Code along with a UA identifier for your website. You can place the tracking code after the opening head tag on every page on your website. We go through how to set-up Google Analytics on a WordPress website by using Google Analytics Dashboard for WP (GADWP), which is an awesome Analytics WordPress plugin that will automatically add the tracking code for you.
After you have Google Analytics set-up on your website, there is a ton of data for you to go through. The whole point of Google Analytics is to be able to optimize and improve your website by driving more targeted website traffic and increasing leads, sales, and revenue. We first show you what Dashboards are and how you can Import custom Google Analytics dashboards that are highly rated. We then go through the Real-Time, Audience, Acquisition, Behavior, and Conversions tabs.
In Real-Time, you can see how many people are on your website, what pages they are visiting, where they came from, how long they have been on your website, and more. Real-Time Google Analytics allows you to see what is currently happening on your website. It's great to use because you will be able to understand your visitor flow, discover where traffic is coming from, and learning top Exit Pages and why people are dropping off your website.
After that, we go to Audience, which shows all the people who have visited your website.