Google Remarketing Tutorial For Beginners 2017-2018 – Google AdWords Display Remarketing Tutorial

Google Remarketing Tutorial For Beginners 2017-2018 – Google AdWords Display Remarketing Tutorial

admin | August 6 - 2020

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Check out our basic Google Remarketing Tutorial for beginners updated for 2017-2018. Google AdWords Remarketing on the Google Display Network doesn't have to be complicated. Our Google Remarketing Tutorial will guide you through the step-by-step process you need from creating audiences to targeting them with display advertising.

First, you will need a website, Google Analytics account, and Google AdWords account. Once you have Google Analytics installed on your website and your Analytics and AdWords accounts linked, you can start building Remarketing audiences.

After you sign in to your Google Analytics account, go to the website property where you want to set-up Remarketing. You then click on the Admin link, which is represented by a gear icon in the bottom left hand corner. From there, you want to click on Tracking Info and then Data Collection. You have to turn on Remarketing in order to enable data collection for your audiences. We also recommend turning on Advertising Reporting Features, which reveal Audience demographics and interests, DoubleClick campaign reporting, and Google Display Network campaign and impression reports. Essentially, you can unlock more data that will help you spend your budgets optimally.

After you enable Google Analytics Remarketing, you want to click on AdWords Linking and make sure your accounts are linked. If you created the accounts through the same email, which we recommend at Surfside PPC, the link will come up and all you have to do is select it and click save.

After that, you want to click on Audience Definition and then Audiences below the drop down. You can start by creating your All Users audience, which will populate based on All Visitors to your website. You can set time periods from 1 day all the way up to 540 days for display remarketing and 180 days for search remarketing.

Some of the options you have for creating Remarketing audiences include Google Smart Lists, which is a managed audience that Google creates to help you drive more Google Remarketing Conversions. Two other options are New Users and Returning Users. You can also target people who have landed on certain pages, have completed certain goals, or have purchased from your website. You have the option of targeting people through the entire process by using Remarketing, which is why a funnel can be so important.

After you have your audiences created, you are able to go into Google AdWords to create your Remarketing campaign. We take you through the step-by-step process of selecting a Display Network campaign, selecting a goal, naming the campaign, setting budgets, setting bids, targeting Remarketing audiences, uploading display ads, and publishing the campaign. You can keep adding more ad groups and adjust your bids, or you can try different Remarketing targeting through the Display Network.

31 thoughts on “Google Remarketing Tutorial For Beginners 2017-2018 – Google AdWords Display Remarketing Tutorial”

  1. Wow, this was perfect for getting started with Remarketing. Are there any Google AdWords Remarketing best practices you recommend?

    1. A few Remarketing best practices here:
      1 – Always bid on the ‘All Users’ audience but set your bid for that audience slightly lower.
      2 – Always bid on the Google Smart List managed audience.
      3 – Dynamic Remarketing/Retargeting works great for Ecommerce websites. We didn’t cover it in the video but it can work very well.
      4 – Make sure you match Audience with Ad and Landing Page. Don’t create one ad and one landing page for 20 audiences, create 20 ads and 20 landing pages.
      5 – Keep testing and optimizing with your audiences.
      6 – It’s not Remarketing but the Similar Audiences that AdWords/Analytics builds for you are worth targeting in Display campaigns.

  2. bro your video are awesome like the process u teach is very easy and productive as well i am being your fan every video gives me a confidence and i am learning a lot thanks aaa lot bro keep making such videos keep sharing your precious knowledge.

  3. Thanks very much for this really useful training. I appreciate that you jumped straight in and got on with showing me exactly what I needed to know without having to sit through a lot of waffling LOL thanks :o)

  4. undoubtedly the best YouTube video on remarketing list, hope you reach a million subscribe soon. You deserve that…keep posting quality contents, not click baits like others.

  5. Hey, thanks for your video. Found it very helpful. Just one question, tho. Do we need to put the analytics tag onto every webpage we want to create as remarketing lists? Or one tag is for all pages? Cheers, mate

    1. Thank you and it is just one tag for all pages. You can copy and paste the analytics tag into the global header file for your website. If you have a WordPress or Shopify website (or another popular provider), they have plugins that make it really easy.

  6. Hi! I’m looking to set up a dynamic retargeting campaign using a data feed to show automatic personalized ads. Do you have a tutorial for that specific type of campaign? Thank you!

    1. We don’t have any tutorials for dynamic retargeting, unfortunately. We are planning an e-commerce video series in the future and that’s a video we’d like to do.

  7. Dude this video is the bomb! you know those banner sizes…damn! Very insightful. I’m signed up and look forward to future VDOs

  8. Hi there, some say for conversion tracking use adwords conversion tracking rather then google analytics conversion. What you think @admin

  9. Thanks a lot for your video! It explains really well 🙂
    One question: If this a retargeting campaign, why would you use “aggressive automation”? You would get additional traffic besides your audience (which is cold and doesn’t know your brand), is this correct?

    1. They changed Google Analytics & Google AdWords interfaces so I’m going to show a Remarketing tutorial using Google Tag Manager as well.

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