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When you are getting started with Pay-Per-Click Advertising (PPC), one of the largest channels you will use is Google AdWords. Google AdWords is the service used by Advertisers to place their search, display, video, and app advertisements across the Google Search, Display, and Video networks. Using Google AdWords, you are able to target keywords, set your ads, bid for clicks, and drive results to your website. Not only can you increase leads and overall awareness for your business, but you can also increase revenue and conversions as well.
This video will detail how to go about setting up your very first Google AdWords Search Network campaign. We will help you build your campaign with the proper settings, create organized ad groups by theme, target relevant keywords for your business, create multiple advertisements that stand out, and how to drive results to your website properly.