How To Set Up Your First Google AdWords Search Campaign 2016-2017 – Surfside PPC

How To Set Up Your First Google AdWords Search Campaign 2016-2017 – Surfside PPC

admin | August 6 - 2020

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When you are getting started with Pay-Per-Click Advertising (PPC), one of the largest channels you will use is Google AdWords. Google AdWords is the service used by Advertisers to place their search, display, video, and app advertisements across the Google Search, Display, and Video networks. Using Google AdWords, you are able to target keywords, set your ads, bid for clicks, and drive results to your website. Not only can you increase leads and overall awareness for your business, but you can also increase revenue and conversions as well.

This video will detail how to go about setting up your very first Google AdWords Search Network campaign. We will help you build your campaign with the proper settings, create organized ad groups by theme, target relevant keywords for your business, create multiple advertisements that stand out, and how to drive results to your website properly.

30 thoughts on “How To Set Up Your First Google AdWords Search Campaign 2016-2017 – Surfside PPC”

  1. This might sound like a silly question , but how do i find out what the other competitors are paying per click? if i make my daily budget of say $20 is there a way of finding out how may clicks i can get for that?

    1. You can use the Google AdWords Keyword Planner: and type in some of your key search terms to find what they call “Suggested bids” through AdWords. Their suggested bids are usually pretty high in my opinion and you can usually bid lower in your own campaigns. You can find other keywords using this tool and build your keyword plan with estimates for your average cost per click, which will help you estimate how many clicks you can get per day within your budget.

      For example, if I type in ‘Best Workout Programs’ into the Keyword Planner it says that this search term has about 2,400 searches/month and the suggested bid is about $1.45/click. Suggested bids for things like Marketing Companies, Lawyers, or Accountants are much higher and usually above $10/click so it depends on the overall competition, but that tool will give you a good idea of overall search volume and costs.

    1. Yes, to see specifics you will need an active campaign. Keyword planner will still give broad estimates and can be used for keyword research without ads running though. For example, it might show that “Sample Keyword” has 5,000 Avg. Monthly Searches if you have ads running. If you don’t have ads running, it will show “Sample Keyword” has between 1K-10K Avg. Monthly Searches.

    1. There’s no limit on clicks from Google AdWords per day. The amount of clicks you drive per day will be based on your overall competition & budget. Higher competition will mean a higher Average Cost-Per-Click (CPC).

      For example, if you have a $20 daily budget and you drive clicks at an Average Cost-Per-Click of $0.50/click, then you’ll drive about 40 clicks per day. In a more competitive niche, your Average Cost-Per-Click could be $5.00/click and in that case you would only drive 4 clicks per day with a $20 daily budget.

      You can get a better idea of bids and competition for specific keywords by using the Google AdWords Keyword Planner.

    1. AdWords recently updated their interface so we will be creating a new video soon. The overall process is similar but we will link out to the new one from this video.

  2. Great thanks, just wondering about the ‘path section’ under the headings, I thought this was for the exact page it was sending the searcher to…

    1. Great question, the Path will show in your display URL but your Final URL will be where you send searchers. So if you owned a sporting goods website for example and someone searches for soccer cleats, you can enter /soccer/ and /cleats/ in the Path and your ads display URL can show something like: instead of just Your final URL will just need to be the landing page where you are sending that traffic.

      Here’s the Google AdWords explanation:

  3. any difference between local advertising vs national? I know FB the strategy for targeting has to be a little different

    1. Yes, you want to target your ads, location extensions, and landing pages to that location. The biggest challenge is usually targeting keywords. There are a lot of cities with the same name in different states, so make sure a state is part of the keyword.

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